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  1. Dedicate yourself to the process. SEO isn’t a one-time event. The search landscape changes daily, so expect to work on your optimization on a regular basis. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.  KEEP IN MIND that  every one of the tens of billion websites out there want the same thing you do…. to be at the top of a relevant search engine search.
  2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
  3. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
  4. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
  5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
  6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
  7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “london widgets” then link to “london widgets” instead of a “Click here” link.
  8. Focus on search phrases, not single keywords, and put your location in your text (“our oxford street store” not “our store”) to help you get found in local searches.
  9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic or natuaral SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
  10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
  11. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
  12. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site though you may have to pay for this.
  13. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
  14. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
  15. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
  16. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
  17. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
  18. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.
  19. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.
  20. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.
  21. You get nothing from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.
  22. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.
  23. Give them something to talk about. Linkbaiting is simply good content.
  24. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.
  25. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
  26. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.
  27. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.
  28. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Twitter, del.icio.us, Facebook, etc., the better you will be able to compete in search.
  29. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.
  30. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, Vimeo, MSN and Yahoo to name a few.
  31. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.
  32. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
  33. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.
  34. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.
  35. The bottom line in SEO is Text, Links, Popularity and Reputation